Final Title

Audience Feedback- Draft One

Company Logo - Adding the ident

With the logo design, I wanted to create an image that could be associated with typical horror conventions which helps to assist with the eerie opening that we desired. I experimented with alternative options that were available to me i.e. the different websites that would have enabled me to produce an animated logo/ident. My aim was to be more time-efficient when producing the design, as oppose to over-complicating the process and end with an ident & logo that did not meet our expectations. At first, I followed a variety of ident tutorials that showed me the process of manipulating existing images and text and make them an animated feature. The source 'Blender' was a website that I downloaded in the hope that it would enable me to create an ident that was aesthetic and less time-consuming. After numerous attempts, I decided to abandon this source due to the complexity of the controls, and focussed on being innovative with the given sources that were available - and thus, this saved-time.

I then sketched out different images that had an association with a dark, ambient atmosphere. These images included photos of a bright moon, silhouettes e.g. of a wolf, mountain range & bats. I collated all these images together & over layered them on Publisher - a simplistic, efficient source that I was very familiar with and thus, this met my aim. After around twenty-minutes, I decided that I needed a way in which to animate the image, which was somewhat impossible using  the Microsoft document on its own. I wanted the transition in colours of the moon to be consistent with key connotations of the horror genre. Therefore, by using a red saturation (on publisher), this allowed this desired effect to enhance the imagery, which we believed to be effective. Moreover, the use of the wolf & night sky used as the background connotes the idea of a sinister, immoral and foreboding nature and thus, this reflects our eerie intention. Furthermore, I used 'textfont' to generate a variety of fonts that gave the production name a professional look. We decided that the use of a white font would stand out with better quality as oppose colours such as reds and blues, and this is a typical ident convention in other professional titles within institutions. 

After the collation of images was finished, and I had created two identical logos (one with a red moon, the other, grey), I exported the design via a memory pen which enabled me to animate the logo on Final Cut Pro the following day. I used a minimum amount of editing to create the animation effect and therefore contributed to how efficient I was (taking approx. 5 minutes). I used additional fades and blackouts to combine the two images together. As a result, this created the effect that the moon had changed colour from grey to a saturated red, further denoted by the production name. To finish, I explored various opening sounds via freesound with the search tag 'cinematic'. This allowed me to find specific replications and typical sounds used by institutions to overlay the ident and thus, this created a climax to the moving image. Moreover, I wanted to synchronise a howl in order to denote from the wolf silhouette in the ident and therefore, this added to the realism of the image and further forebodes the mystery.

Work by Dan Neary

Re-filming our production

Today, we began the process of re-filming our production. Our main aims for this day were as follows:

1. Improve the lighting. Our main solution for this issue was to film the entirety of our production in daylight and use less of the outside locations, to still allow for a horror atmosphere.
2. Improve the consistency. The main solution to this is to show consistency with the lighting, but also to make the narrative flow by making it more straightforward.
3. Make the narrative more clear. Our main solution for this was to include more dialogue, as this allows the audience to gain more information as to what is going on and it allows the narrative to transition more smoothly as it will flow due to it being more consistent.

Below is a Flickr album of photos from today:

Film Title Research

Dan Neary

Shot List

This is our new shot list, which we created once we had secured a new plot for our production as of 9/02/16:

Major changes to our final production

After completing a rough cut of our production, we conducted some further audience research in order to receive some feedback on what we had produced so far. In light of the feedback we received, we decided that our best option would be to refilm our whole production due to elements such as lighting, time of day and lack of dialogue affecting the effectiveness of our production.

'The production did not have an impact on me as an audience member, as I did not find it engaging and felt that it lacked a clear storyline. There are also some issues with the lighting and the way that certain shots appear to be at completely different times of the day. I felt that because of things like this, it will not have the effect on the audience that you were aiming for.'
- Caitlin Wevill, audience member.

Problems with lighting
We encountered some issues with the lighting throughout our production, as we found that a lot of the shots either did not match the lighting of another in the same scene or that they did not reflect the time of day that our production was supposed to be set in. Also we found that in a lot of shots, it was just too dark for the audience to get a real sense of what was going on and we decided that this had a massive negative impact on our overall production and narrative.

For example, in the shot to the left it appears to be around midday, or a time of day when there is plenty of light. As this was our establishing shot for the production, this would give the audience the impression that the film would be set during the day, which made the rest of our shots inconsistent as a lot of them were shot in very dark lighting. This affected the overall consistency of our production, and was one of the main reasons that we made the choice to refilm.

This is an example of a shot that we felt was much too dark to fit in with our production. In comparison to the lighting of the shot above, it is a drastic change and having the inconsistency with the lighting will affect the audience's perception of the narrative. The difference in lighting may make the story line unclear for the audience and this will not allow it to have the full impact that we are aiming for.



Lack of dialogue
Another major factor that impacted our decision to re film was the overall lack of dialogue, which in addition made the narrative very unclear at points. We felt that if we had added some dialogue in at certain points, such as when she enters the caravan, the whole purpose of the scene would have made a lot more sense to the audience. Adding more dialogue will be something we will consider heavily when we are able to re film.

Unclear narrative

The shot to the left demonstrates one of our major issues with our production, In this scene, it was unclear that the caravan curtains were drawn suddenly as this was barely visible in the scene. If the audience did not notice this small but vital detail, the entire narrative would be unclear, making our production inconsistent and hard to understand. For this reason, our aim is to create a new narrative that will be more straightforward and clear to the audience, but still have a dramatic impact.




Over the upcoming half term, we have made plans to re film our entire production on the date of 16/02/16, with our new narrative and new actor. All members of our group have agreed that this is the best decision for our production, as we would not feel confident continuing with the footage that we have at the moment. To achieve the impact and the effect that we are aiming for, re filming our production is the best option.