Wednesday, 30 December 2015

Online Tutorials- Editing


While searching YouTube, I was able to find a simple tutorial that covers the basics of the editing software 'iMovie'. The software itself is great for beginners, which will be useful for our group as none of us have extensive experience at using editing software. This tutorial firstly covered the location of the clips you have filmed and how to actually import the footage in order to begin editing it. Some of the things that I learnt from this tutorial include how to add transitions effectively (including how to split a clip) and also about the different titles with regards to how to extend the amount of time they are on the screen, or to change the font or the colour. It was also made clear that there are pre made backgrounds available for any user to use. One of the areas of this tutorial that I found the most useful was the focus on sound. I was able to learn how to add music to our footage from iTunes or sound effects, and also how to adjust the volume of each sound by making it louder or softer. Another thing that was mentioned was about colouring and saturation for any footage, and also how to crop or rotate any shots that have been imported. How to stabilise a shot was also briefly mentioned, which may be useful to our group if we are not able to have access to a tripod at any point during our filming process. Something that was also briefly mentioned in this tutorial was that iMovie would provide our group with the ability to get rid of any background noise, which would be essential as we cannot guarantee that there will not be any external noises during the filming process. The final element of this tutorial was how our group would be able to share our production via YouTube or other social media, which will be an essential part of our process.


I later found this tutorial on editing software 'Final Cut Pro X', which may initially be too advanced for us but it may be more effective for our production, so more research would need to be done before we decided which software to use. In this tutorial, I learnt that footage can be imported by selecting the 'New Event' tab and how to only select the appropriate footage that you would like to use. It also discussed how to import the footage in a way that will take up the least amount of storage. The next thing that was discussed was the 'thumbnail view', which allows users to easily look through all their footage and also how to add footage to the storyline by clicking and dragging it. Moving on, I learnt how to refine edits and how to insert sounds, whether they are preloaded sounds or from the user's iTunes library. The sound effects are attached to the clips, even if they are moved around on the storyline. The tutorial also displayed how to change the colouring of shots and how to insert titles by dragging them on top of the clip, and also how to change the font and the colour of each title. The final element of the tutorial involved the discussion of how to share the video once you have completed the editing. From Final Cut Pro X, users are able to share their video to social media and they are also able to customise the sharing location.

Wednesday, 16 December 2015

16/12/15- Risk Assessment

I carried out a risk assessment at our chosen location to assess any possible hazards such as electrical equipment, cleanliness and fire hazards. I asked the owner of the location to complete a risk assessment form to assess each possible hazard and the level of risk that is created by this hazard. In addition, they also completed a section about which controls are in place to reduce any possible risk to a low level of risk. By completing this form, this allows our group to carry out our filming in a safe location as several controls have been put in place to ensure that the level of risk is low.



Sunday, 13 December 2015

Mood Board

I created a mood board that will allow our group to gather inspiration for our own production. This mood board uses conventional settings of the horror genre and psychological horror sub-genre, and also demonstrates the style and colour palette that we would be looking to apply to our own production.

Monday, 7 December 2015

Email to a professional

As a group, we emailed 20th Century Fox to advise us in the best approach to begin our production stage. Even without a reply, we have still research into the company and collated facts & figures ourselves to benefit our knowledge regarding existing horror films in the media.

7/12/15

In this week, our group hopes to complete any remaining research to an excellent standard and shift our main focus on to completing our planning. Depending on how far we get with our planning tasks, we would hope to begin filming either this weekend or as soon as we possibly can.

Narrative Theory


Work by Dan Neary

Sunday, 6 December 2015

Technical Research

Audience Profiling

Profile by Dan Neary

Demographics are used in media marketing to classify as audience into age, gender, race and other categories. The three main factors used are gender, age and job/income. A person's demographic category depends on their job and status, however this is based on the occupation of the head of the household. Despite this, demographics and easily accessible and easy to categorise.



 Using psychographics involves dividing the population into groups that are based on social class, lifestyle and personality characteristics. However, they are based on the assumption that purchases and interests of a person always reflects that person's characteristics and patterns of living.
Psychographics deal more with the audience's behaviour and personality rather than the jobs that they have. They provide more detail as there is more variety within the groups, allowing it to be more individual. However, some people may have more than one personality so they may overlap between sections, which can make it less accurate.

Wednesday, 2 December 2015

Audience Theories

This is some extra research on Audience Theories, presented in an alternative format. Work is by Dan Neary.

Tuesday, 1 December 2015

Uses and Gratifications Theory

Work by Charlie Ball

Reception Theory

Work by Charlie Ball

Location Test Shots

I gained permission from my relative to take photos of our desired location and found that the location had many diverse elements which we could apply to our production to make it more effective. Above are a selection of the shots which demonstrate the variety of areas that we could film in for our production.

Also, if you follow this link below you can view the full collection of the location shots that I took to fully demonstrate the diversity of the location.

https://www.flickr.com/photos/16014392@N07/sets/72157661282760270/

We chose to use this location because as it a Victorian building, it will offer an authentic atmosphere for our production which will in turn allow the plot to have more of an impact on the audience. Within the inside of the house itself, there are many different types of locations due to the fact that it is a large building and it also includes many elements from the Victorian time period that will create an effective atmosphere. For example, around the house there are a selection of black and white photographs which we could feature some shots of in order to create a creepy, old fashioned effect. The house also has many outside locations which will be effective to use as they include an area of trees, which is a typical setting for a horror film and some out buildings which have been worn down over time. This will create the effect of an abandoned building, which is a conventional setting, due to any damages that have been done to the buildings.


AS Location Scouting

Monday, 30 November 2015

30/11/15

Today I have been able to get the test shots for our filming location which I will be able to upload and discuss in tomorrow's double lesson. Also in the double, we hope to complete our student focus group and finish any remaining work from the previous week.

Focus Group


Sunday, 29 November 2015

Tuesday, 24 November 2015

24/11/15

In today's lesson, our group discussed a lot of ideas for our production, which we chose to present in a written format. We discussed crucial elements such as our overall plot line and the location we wish to film at.

Monday, 23 November 2015

23/11/15

Our aim for this week will be to look into form research, technical research, analyse and evaluate our pilot survey results and also to begin thinking about audience profiling.

Monday, 16 November 2015

16/11/15

I have now completed all my genre research and as a group we are completing our theoretical research. I have began to do my textual analysis of another student's work, focusing on a production that got full marks as it would be beneficial to us to see the standard which we should be aiming to achieve.

Friday, 13 November 2015

Production Company Titles

We then collected a tally of results for our potential title, which demonstrated that 'Neurosis' was the most popular option.


Wednesday, 11 November 2015

Textual Analysis- Student Work

Captive
Captive is an AS Media production made by Kieran Panchal, Josh Manley, and Isaac Randall. It focuses on a young man, strapped to a chair in an abandoned broken building, who sees a demonic child holding a toy doll. The production is two minutes long, and has many good effects, and just a few negatives. One positive that is present throughout is the quality of the camera. It produces an HD quality films which creates a brilliant effect for the whole of the film. At the start, when blood is dripping down the boy's face, it's made to look very realistic due to the camera being able to focus on several different details. The make-up and camera combined make a more powerful intro to the production. This is because of how well done the make-up is. The blood dripping out of his mouth looks stiff, as if it's been in his mouth for a long time. The boy's face looks battered and bruised too, which suggests that he has been in a fight. We only see flashbacks of all that happened before he got to the chair. It appears that he was acting as a photographer or journalist, and got captured whilst on the job, he was then held Captive, hence the title of the movie. The title of the movie pulls you in, as with one word, it's more powerful, and really gives you an insight to what it is about. It's relevant to the content of the film too.
There is limited dialogue in this production. The only words said are "HELP", which shows the desperation inside of him. These words are screamed, making the whole scene more intense, as it happens towards the climax of the film. The rest of the production is rather quiet, with tension building music planted into it, which has a very good effect on the production, as it makes it clear it's a horror film. There are a variety of different shots used in this production, ranging from extreme close ups to long shots. Most of them are close ups due to the fact that the whole thing takes place in one small area, bar the flashbacks. The flashbacks themselves may have been implemented so that the producers of the film could shoot more scenes from different angles. Without them, the film would be very empty, with very few memorable moments. The guy acting didn't have to do much that required a lot of skill, however what he does act is done well, and is believable throughout. The use of CCTV looking cameras is exceptional, as it suggests that him being there is all set up, and the antagonist planned for somebody to end up there. We also don't see any weapons around, therefore we can only be left to guess what will happen to him.
Despite all of these positives there are some negatives of this production. Whilst the shots are good, as is the camera quality and make-up, the actual content leaves a lot to be desired. The shot looking out of the window is good, when you see the possessed child. However, besides that nothing much really happens.

- Charlie Ball

Monday, 9 November 2015

9/11/15

Our aim for this week is to complete all theoretical research and any remaining research into the horror genre. We would also like to complete our textual analysis of an existing student project using the OCR Media Weebly website so that we can gain inspiration for our own production by looking at what has already been successful.

Sunday, 8 November 2015

Auteur Theory

Auteur theory is the theory of filmmaking in which 'the director is viewed as the major creative force in a motion picture' and it arised in France in the late 1940's. It states that the director, who oversees all audio and visual elements such as camera placement, blocking, lighting and scene lengths, is more to be considered the ''author'' of the movie than is the writer of the screenplay. These fundamental visual elements convey the message rather than the plot line. An auteur is someone whose style and practise is particularly distinctive such as Alfred Hitchcock.

Alfred Hitchcock is one of my influential figures and he is widely considered to be an auteur. He has reached auteur status by being the 'Master of mystery and suspense' as he likes to play with the audience's nerves through his directorial style. His style involves the visual expression of thought and psychology. Hitchcock's signature technical style involves the use of camera viewpoints , elaborate editing , a soundtrack to build suspense and he focuses on the creation of set pieces where he is able to demonstrate his talent for detail and suspense. He was known to collaborate with the same people when making his films and this allows him to create a consistency with his filmography.

This mind map summarises the ways in which applying the Auteur theory to our own production would be effective. This is something we would have to consider carefully when deciding on final ideas for our production as it is important to create a distinctive style that will keep the audience engaged and wanting more.

Wednesday, 4 November 2015

Genre Research

For our production, we have chosen to focus on a sub-genre of horror: psychological horror. Some characteristics of psychological horror films are suspicion, distrust, self doubt and paranoia. Plot twists are often used as a device and the tension is built through atmosphere, eerie sounds and the exploitation of the viewer's and character's psychological fears. 'The Black Cat' and 'Cat People' have been cited as early psychological horror films and other examples of psychological horror films are: Jacob's Ladder, Session 9, The Silence of the Lambs and American Psycho.

'Psychological horror aims to create discomfort by exposing common or universal psychological and emotional vulnerabilities/fears and revealing the darker parts of the human psyche that most people may repress or deny' https://en.wikipedia.org/wiki/Psychological_horror



4/11/15

This week I will aim to collect information and research into the horror genre and the conventions of our chosen sub-genre: psychological horror. I also hope to begin some theoretical research into theories such as the Auteur theory.

Monday, 2 November 2015

Influential Figures

Some institutions that are heavily involved in the horror industry have influenced me when I have been thinking about ideas for our own production. One of these is Twisted Pictures, who are an American independent production company, who have grossed more than half a billion dollars since they were founded in 2004 by Mark Burg, Oren Koules and Gregg Hoffman. Twisted Pictures mainly focus on creating films of the horror genre and they were formed after the 'box office success of Saw in 2004', which lead to them securing a 'nine-picture distribution deal' with Lionsgate and Twisted Pictures went on to produce six sequels in the Saw film series. They have only been present in the horror industry for the past decade but have already had substantial success. Their parent company is Evolution Entertainment and Twisted Pictures produce both motion pictures and video games. More recently in October 2009, Twisted Pictures landed a deal with the right-holders of The Texas Chainsaw Massacre that was for 'multiple films'. This is another example of their focus on creating films of the horror genre.
They have influenced me because of the huge impact that they have had on the horror genre in such a short amount of time, by being responsible for one of the most popular horror movie series after only being founded in 2004. Other influential institutions for me include Universal Pictures, as they have experimented with producing some horror films like 'Dawn of the Dead', which was directed by Romero, who is a key director in the horror film industry. Another institution is Blumhouse Productions, who have produced very successful horror films such as Paranormal Activity, Insidious and Sinister.

A director who I would consider to be influential is Alfred Hitchcock, who is often 'renowned as England's best director' and who was born on 13th August 1899 in Essex. He was often nicknamed the 'Master of Suspense' after he influenced so many elements of the suspense and psychological thriller genres. This is part of the reason that he is influencing me as we would like to focus on the more psychological and suspenseful element of the horror genre, and Hitchcock demonstrates effective suspense in his films through the fact that many of his films have 'twist endings and thrilling plots'. Hitchcock had a career spanning six decades and by his death in 1980, he had directed 'more than fifty feature films'. He had many specific stylistic trademarks including the 'use of camera movement that mimic's a person's gaze'. This style may be important to consider for our own production as it will make the audience feel like they are more involved in the film itself, so could be used as escapism with linking to the Uses and Gratifications theory and also provokes the audience to feel more empathy and fear for the characters and their situation. One of Hitchcock's most notable films is Psycho, which was released in 1960 and is of the psychological thriller/horror genre. This also adds to his influence as one of his most notable films is focused within the genre that we would like our production to be based around.
I found this interview interesting as Hitchcock is asked what he thinks is important for a director who has the aim to frighten an audience, and he responds by saying that they must understand the 'psychology of audiences'. This will be important for us to consider because we are focusing on the sub-genre of psychological horror, so in order to understand how to frighten an audience, we must focus on the psychology behind their fear. Hitchcock elaborates further on this point by saying that audiences 'love to enjoy fear' in order to 'see what it's like'. He then goes on to talk about Psycho, which was an upcoming release at the time and he describes it as his 'first attempt at a shocker'. Hitchcock says that the horror of this film 'only comes after you've seen it' when you may be at home by yourself. This is influential to me because for our own production, we want to create a piece that will be thought provoking, even long after the audience has watched it.

Someone who I would also consider to be an influential figure is Christopher Lee. He is an English, singer, author and World War II veteran who is mostly known for his role of Count Dracula in a sequence of Hammer Horror films. He also played the monster in 'The Curse of Frankenstein' and another one of his most notable characters is 'Saruman' in the Lord of the Rings films. This is one of the reasons that he is especially influential for me as Lord of the Rings are some of my favourite films. However, they are obviously not horror films but despite this, Christopher Lee does still play one of the major antagonists, which is a character type that we need to focus on for our production of the horror genre. Unfortunately, Christopher Lee passed away on 7th June 2015 aged 93, and has since been considered a 'horror legend'.

Monday, 26 October 2015

Carrie Textual Analysis

26/10/15

This week, as I am finishing my textual analysis, I will begin to think about my influential figures in terms of what we would like to produce as a group. I will be thinking about directors, institutions and actors and will be collecting things like YouTube videos to get a better understanding of the thought processes behind their films. I will be aiming to finish all this research by the end of the week.

Monday, 19 October 2015

Saw II Textual Analysis

Saw II is the second film in the seven part Saw franchise and was released in 2005, following the release of the first film in 2004. It was directed and co-written by Darren Lynn Bousman, who also directed the third and fourth installments in the Saw franchise. We focused on analysing the ‘Venus fly trap’ scene from the film. The scene follows Michael Marks, who finds himself in a ‘Venus fly trap’ contraption before the villain Jigsaw informs him that the key to unlock the trap is situated behind his right eye. He cannot bring himself to remove his own eye so the ‘Venus fly trap’ eventually closes on his head, which results in his gory death.
As an audience, we can immediately identify the film to be a horror film through the use of typical generic conventions. The scene appears to be set in some sort of basement, which is a typical setting for a horror film. Dark colours, like green and black, and dark lighting are used to set the mood and atmosphere, also connoting the nature of the events that will take place later on. Michael Marks finds himself alone in this setting, which could be considered as another typical convention, as isolation often plays a part in the events that take place in horror films. Later on in the scene, Jigsaw sends a message to Michael on a screen. This is a typical convention, as in a lot of horror films the villain’s identity is concealed from the other characters. Another typical convention is the gory nature of the main event of the scene, where the ‘Venus fly trap’ closes on Michael’s head. This typical convention is emphasised by the screaming from Michael as he dies and the blood that can be seen on the floor afterwards. Using typical generic conventions will appeal to an audience because they will be able to identify them and it may help them to understand the story line more clearly.
The narrative of the films presents some typical characters from Propp’s character theory. Jigsaw is the typical villain and this is connoted by his deeper voice and hidden identity. Michael could be considered the ‘princess’ character as he is in distress and needs to be rescued. At this stage, the narrative seems to be a single strand, but Jigsaw makes some references to Michael’s occupation and things he has done, connoting that there is more than one narrative strand. The narrative is in third person as it allows the events to speak for themselves and as Saw II is the second film in a franchise, this suggests that it has a continuous narrative. In this scene, binary opposites can be seen of good versus evil, in regards to Michael and Jigsaw but we cannot know for sure whether it is protagonist versus antagonist as at this point we may be unsure as to whether Michael would be considered the protagonist. As an audience, the narrative may be considered as easy to follow as here it appears to be linear and the narrative structure allows the characters to be easily identified.
In terms of sound, both diegetic and non-diegetic sounds are present in this scene. For non-diegetic sounds, high pitched string instruments are heard in the background which create tension for the audience as the sharp sounds create a build up to the action. Also for non-diegetic sound, a ticking sound can be heard once Michael has been given the task of finding the key to the trap before it’s too late. This also creates tension as the ticking sound connotes the countdown to the end of his life, creating an anticipation from the audience. On the other hand, there are some effective examples of diegetic sound throughout this scene. Jigsaw, the antagonist, has a distorted voice which connotes the mystery and sinister nature of his character. Michael’s screaming is diegetic and this creates suspense as the audience is able to understand the horrific nature of his situation and potential death. The lack of sound in the scene once the ‘Venus fly trap’ has closed effectively connotes Michael’s death and makes this easy for the audience to understand.
The editing of the scene initially appears to be slow but this soon drastically changes. Once Michael is given his instructions from Jigsaw, the editing begins to become faster paced in order to build suspense and anticipation for the audience as he is getting closer to his death. There is also cuts between different shots of Michael’s face which allows his emotions to be exaggerated and may result in sympathy towards him from the audience. As Saw II is a horror film, the target audience will have to be more mature, especially as the film is certificated as an 18 in most countries. The appeal of horror films could be linked to the uses and gratifications audience theory as some people would consider it to be a diversion and a form of entertainment. It could also be linked to the social side of this theory as people often discuss what they would do if they were put into that kind of horrific situation. There is an indirect mode of address to the audience throughout the scene which could have its downsides as the audience may not be able to connect fully with the storyline or with the characters. This scene from Saw II features a lot of typical mise-en-scene for a horror film. The use of the darker, green tinted lighting creates a creepy, unsettling atmosphere, especially as the use of low key lighting creates a lot of eerie shadows. The basement is a typical setting and the fake blood and detailed eye make-up make Michael’s wound more realistic so it will have a bigger impact on the audience. The fly trap machine is a horrific contraption that looks quite medieval and connotes the ruthless nature of Jigsaw’s power. The image of the clock further connotes the idea of a countdown to the end of Michael’s life. When the negative image of a head is shown, this connotes and x-ray and indicates to the audience that the key to the machine is behind Michael’s right eye. When Michael is being told these instructions, the screen that Jigsaw appears on is shown through a distorted image, which connotes Jigsaw’s twisted mental state.
There are also examples of ideology in this scene of Saw II. There is both a stereotype and a reverse stereotype that could be interpreted from this scene. Since Jigsaw appears to be male, he presents a stereotypical male character as they are represented as being dominant and in control. In contrast, Michael could be seen as the reverse stereotype of a man as he is presented as being a vulnerable character. Jigsaw’s ideology is also shown as the audience knows that he believes Michael is not worthy of his life as he is a ‘snitch’, which gives the audience more of a sense of his character and his values. In this scene, specific camera shots are used to create certain effects. For example, there are frequents uses of POV shots, which is effective as it allows the audience to imagine what it would be like to be faced with Michael’s situation and makes it easier to relate to him. There are also a couple of high angle shots of Michael at the beginning of the scene, which connotes his vulnerability and weakness. While he battles to remove the fly trap machine from around his head, there are lots of close ups and extreme close ups on Michael’s face.
This allows his emotions and distress to be connoted to the audience, which may stimulate a sympathetic response from them. In this scene, lots of typical generic conventions of horror can be seen which may help us when we are finalising ideas for our own production. We will most likely be using the convention of a climatic build up as we feel like this is an effective way to have an impact on the audience. However, some of the props used like the ‘Venus fly trap’ machine are not something that we will be able to use as we have such a small budget. This is something we would have to consider when we are thinking about how to create effective mise-en-scene for our production.

Sunday, 18 October 2015

18/10/15

As it is half term, over this week I plan to complete all of my textual analysis work. This research and analysis will allow us to gain a better understanding of the conventions of the horror genre and how we can effectively apply them to our own production. I will be looking at a few films including Saw II, Sinister, The Ring and Carrie, as these films are similar to the type of film we would like to produce and have all been very successful in the box office.

Thursday, 15 October 2015

Sinister Textual Analysis

In our group we chose to analyse the opening to the film 'Sinister' to gain inspiration and further ideas for our own production. When the film begins, an establishing shot of the setting is shown. The audience is shown a scene with four people, who appear to be standing under a tree. This opening scene is very slow paced, which allows the audience time to think about what might take place in the scene. As the audience is already aware that it is a horror film, this creates a sense of foreboding for what might be about to happen. The whirring noise that can be heard in the background of this opening scene connotes that it is filmed on an old camera and creates the idea that it is a home style video.
This leaves the audience wanting to know why someone would be filming this. This scene also appears to be in some sort of forest behind someone's house which could be considered a conventional setting for a horror film. The opening scene to Sinister creates a creepy atmosphere, especially as the scene progresses and the audience sees that the four people are being hung from the tree and you see the last moments of their lives. This leaves this audience wanting to know more as they want to know why this has happened. This sort of opening is conventional for a horror film as it establishes the plot but leaves the audience wondering what will happen later on. Once the people have been hung, a clicking sound is heard as the screen goes to black which connotes that the camera has now been switched off and that the narrative strand is about to change.
The plot now flashes forward, showing the audience that the plot is non-linear as it is not taking place in chronological order. The audience is now shown scenes with what appears to be a happy family consisting of a father, a mother, an older boy and a younger girl. This is another example of a conventional opening to a horror film because everything appears to be fine but this creates a sense of foreboding for the audience as they know something bad will happen to this family. The cardboard boxes that are in this scene connote that the family are just moving into this house. The house that they are moving into appears isolated which connotes that they may be vulnerable there. It is also clear in these scenes that the narrative is in third person as we are able to understand the events through the character's dialogues towards each other. We also get the impression that there are either double or multiple strands as there is the initial opening, and then the scenes with the family and then later on other home style videos are shown, which could be considered as multiple strands. The way that these strands are presented to the audience connotes that they are intertwined. Once the family are inside the house, more dark colours are used which is conventional of horror films and also connotes that something significant will take place in this house.
However, when there are scenes inside the house where the whole family are together, there is more light on them which connotes the importance of this family unit. This also connotes the contrast in happiness between the family and the setting. Most of the opening of the film is slow paced which connotes that the film may have a slow build up but then suddenly go into the action.
In terms of representation, the man appears to be the most important character which could be seen as a stereotype because men are usually presented as the dominant characters in many films. His wife appears to be more of a secondary character which connotes that she is not the most important and may be a stereotypical character in films that doesn't have much importance to the plot. However, they do seem to be fairly equal in terms of their relationship dynamic. The house is represented as a typical American house in a typical American neighbourhood. In this film, a stereotypical family unit of a father, a mother, a son and a daughter is presented rather than a more diverse family unit which more people may be able to relate to.
Sinister is rated as a 15 which suggests that it would appeal to more of a mature target audience. The film uses many conventions that are typical of a horror film which means that it may be easier for the audience to understand and it may have the things that they are looking to find in a horror film. On the other hand, the inclusion of these typical conventions may mean that the audience may find the film to be predictable as they may want to be shocked when they watch the film. For our own production, we may choose to use some conventional features of the horror genre like having a slow, climatic build up to the action. However, we may choose to subvert some of the generic conventions as these sometimes make the film predictable and it may not have the impact on the audience that we want it to have if we stick to all of the conventions. Straying away from conventions may surprise the audience as it is not what they would typically expect from a horror film, so they may be more engaged in the plot.

Monday, 12 October 2015

Response to the brief

We have chosen to take on the brief of the video, which is to produce the titles and opening of a new fiction film, to last a maximum of two minutes. In our group, we have chosen this because we were more passionate about the video production side and we all decided this would be more fitting for us personally. We debated between doing a film opening for a horror film or an action adventure film. In the end, we came to the conclusion that a horror film would be a better option because we felt that we all had stronger ideas for this genre and it was just more realistic for us. We did have to consider the advantages and disadvantages for each genre to make this decision but we felt that the horror genre would give us the most effective opening.
We are aiming our film at an audience that is of a similar age to us and maybe a little bit older. This would be a good target audience for us to focus on because we are able to relate to them and hopefully understand what they would like to see in the opening to a horror film. As we are a similar age to our target audience, it will mean that we will know what existing horror films are popular in our age group and also what people think the current problems are with horror films. Hopefully, this will mean that we will be able to provide our target audience with an effective film opening.