Response to the brief

We have chosen to take on the brief of the video, which is to produce the titles and opening of a new fiction film, to last a maximum of two minutes. In our group, we have chosen this because we were more passionate about the video production side and we all decided this would be more fitting for us personally. We debated between doing a film opening for a horror film or an action adventure film. In the end, we came to the conclusion that a horror film would be a better option because we felt that we all had stronger ideas for this genre and it was just more realistic for us. We did have to consider the advantages and disadvantages for each genre to make this decision but we felt that the horror genre would give us the most effective opening.

We are aiming our film at an audience that is of a similar age to us and maybe a little bit older. This would be a good target audience for us to focus on because we are able to relate to them and hopefully understand what they would like to see in the opening to a horror film. As we are a similar age to our target audience, it will mean that we will know what existing horror films are popular in our age group and also what people think the current problems are with horror films. Hopefully, this will mean that we will be able to provide our target audience with an effective film opening.